Moms seek the best for their baby.
First impressions mean a lot.
Let her Obstetrician lead the way.
Connect your brand and stay connected to your target audience in the doctor’s office, a trusted environment.
KGL has partnered with a patient communication company, POS Corp, to distribute “Welcome to Pregnancy Packets” to expecting moms nationally. These packets contain valuable patient information from her physician including items such as Safe Medications during pregnancy, Foods to Avoid, Pregnancy FAQs, Prenatal visit scheduling and testing, Hospital checklists, Breastfeeding information and other pertinent information related to 500,000+ expecting moms' journeys to motherhood..
Value
Our network of doctors connects their patients (and your exact target audience) directly with your brands.
Our unique difference is connecting patients to brands with one-to-one doctor to patient delivery.
We provide:
Complete list of participating ObGyn physician groups
Ability to use QR codes and other tech to broaden, deepen, and continue relationships with your target audience
Exclusivity for product category
Product Sampling
Rates and Dates 2021-2022*
Brand Placement(s)
| Pocket A | 9"x4" | $105,000 ($.21) |
| Pocket B | 9"x4" | $105,000 ($.21) |
| Folder Back | 9"x12" | $140,000 ($.28) |
*All rates stated are Early Adopter rates for this program for 2021
Folder Specs and Pocket Specs
Distribution
ObGyn Offices
500,000 Packets Distributed - Guaranteed (Doctor handing your brand to their patients)
Provided at First Prenatal Visit
Reach
500,000 expecting Moms (up to 1.5 Million expecting moms)
3.7 Million annual births in US
Inserts and Sampling Capabilities
Distributed Quarterly
Flexible Quantities and Geo-Target capabilities
Pricing will vary based on size, weight and specs
Existing brand collateral may be inserted
An Engaged new Mom through us is far more
valuable than a click (and more budget-friendly):
The average cost per click in [Google] AdWords across all industries is $2.69 for search and $0.63 for display. In 2020, the lowest CPC rates across all industries came in at $1.16.
We charge under $1 per Engaged New Mom.
*Early Adopter Rate for this program for 2021.
What People Are Saying
“We personally love the target folders. Our office provides a lot of information for our OB patients and it all fits neatly inside. Patients seem to love one place that they can keep all their information to reference during their pregnancy.
In addition, any coupons or promotions from other large vendors are extremely well received, not only by our patients but our providers and staff as well.”
— Debbie
Desert West OBGYN
“Patients have expressed their liking to the folders with the different coupons, especially the one where you scan through your phone and have over $100 of baby brands they can choose from. It has helped a little to get some kind of discount for them especially during these times, when most of them can’t afford to buy name brands for their babies. Also, the baby registry when they sign up the patient have “ooh’s and aah’s” about the benefits they get when they register with target. It would be great if they have more than 2-3 coupons in the folders, but the patients are appreciative with what they are getting.”
— Lydia
Lehigh/Grand WHS Offices
“The target ob folders have been the best. Our patients love them because of the coupons that are provided there and as new mommies they are eager to start their shopping for their little ones. They have been very beneficial for me because I am able to stick all of our brochures and information we need to provide them about their pregnancy in there as well. Thank you for providing those for us.”
— Jaileigh
Women's Integrated Healthcare, P.A.
